Catherine Deneuve and Louis Vuitton: 130 Years of the Legendary Monogram

Louis Vuitton continues to celebrate an important milestone — the 130th anniversary of the monogram — and does so with true elegance. In the brand’s new advertising campaign, Catherine Deneuve stars, and this is no coincidence. The French style icon is the face of the campaign alongside the iconic Alma bag, created in 1992 as a smaller version of the Squire travel bag.

Louis Vuitton continues to celebrate an important milestone — the 130th anniversary of the monogram — and does so with true elegance. In the brand’s new advertising campaign, Catherine Deneuve stars, and this is no coincidence. The French style icon is the face of the campaign alongside the iconic Alma bag, created in 1992 as a smaller version of the Squire travel bag.

For Louis Vuitton, the monogram is not just a logo. It is a symbol of heritage, elegance, and timeless style. 130 years of history inspire the brand to launch new campaigns, collaborations, and creative experiments.

Catherine Deneuve’s selection reflects the maison’s philosophy: timeless elegance. The Alma bag, which has endured for decades, embodies this idea: compact, refined, and versatile, it remains a coveted object for women around the world.

Catherine Deneuve is a symbol of French elegance, and the Alma bag is a symbol of sophisticated design. Together, they demonstrate that high fashion is a dialogue between past and present, where Louis Vuitton’s history becomes part of every woman’s personal style.