Hailey Bieber and her Rhode: How a Beauty Comet is Taking the World by Storm

Sometimes a name becomes prophetic. Hailey Bieber, named after the famous Halley’s Comet, now seems to follow a similar trajectory — fast, bright, and unforgettable.

Sometimes a name becomes prophetic. Hailey Bieber, named after the famous Halley’s Comet, now seems to follow a similar trajectory — fast, bright, and unforgettable.

In six years, she has turned a dream into reality: she created, launched, and expanded her own beauty brand @rhode, which has finally arrived in Australia, sparking a real buzz.

Hailey Bieber is not just the face of campaigns. Her style and habits have become a beauty benchmark for millions of women:

“Cinnamon Cookie Butter” hair — a soft, warm shade copied by thousands of girls around the world.
“Glazed Doughnut” nails — a simple but striking trend that sets the mood for the season.
She has skillfully transformed her personal image into a global trend, making everyday beauty accessible yet stylish.

What sets Rhode apart from hundreds of other cosmetic brands? Simplicity and honesty. The products were developed around Hailey Bieber’s “bare-faced” approach, which puts natural beauty front and center.

Cosmetics that enhance rather than mask — light tones, natural shades.
Hailey remains the face of the campaigns but is also the creative director and head of innovation, overseeing every step of product creation.
Hailey Bieber hasn’t just created a brand — she has created a trend that respects individuality and natural beauty. Rhode is proof that minimalism and honesty in cosmetics can be a powerful force in the global beauty market.