Rihanna: the "cool mom" in the new Savage x Fenty campaign

Today, Rihanna showcases her new phase of life and career as a multitasking mom.

Today, Rihanna showcases her new phase of life and career as a multitasking mom. Becoming the face of not just fashion but also motherhood, she has literally captured the hearts of fans with her new Savage x Fenty campaign. After the astounding success of her collaboration with PUMA, Rihanna has introduced the world to a new family-oriented side of the brand, blending style and comfort into one look: meet the Forever Savage Hooded Onesie for the holidays.

In the campaign photoshoot, Rihanna poses alongside her little ones, RZA and Riot, in cozy onesies designed specifically for the family. Now, the Savage x Fenty style is accessible to everyone: the festive onesies come in various sizes — for babies, kids, and adults. This comfy wardrobe piece features festive prints and is available in several color options, so everyone can pick their favorite look. Prices range from $49.95 to $94.95 — an affordable luxury for creating a cozy holiday atmosphere.

Rihanna shared with reporters what inspires her for new ideas: “I wanted to create something that could be worn with family, something we would all really love to wear together. This onesie symbolizes my desire to weave my family into every part of my life and work.”

For Rihanna, family values and style go hand in hand. As an icon for millions of women around the world, she inspires her fans to balance ambition and family care. Who said a mom can't be stylish and cool? With the Forever Savage Hooded Onesie from Savage x Fenty, this becomes possible: the perfect balance between the warmth of family comfort and a sense of style that you want to share with loved ones.

If you're looking for a way to add a special touch to family celebrations, you now have plenty of options. Comfortable and stylish, the festive onesies from Savage x Fenty will be an excellent choice for cozy family evenings, family photoshoots, and simply great moods with your loved ones. Don't miss the chance to check out the brand's website and grab them before the full festive collection of Savage x Fenty launches on November 1st.