Under the creative direction of Chemena Kamali, Chloé explores a new side of its aesthetic — one that feels more mysterious, daring and seductive. Captured through the lens of photographer David Sims, the festive story unfolds like a cinematic fashion scene.
There is something special about fashion that doesn't need to demand attention to turn heads. That's exactly the feeling behind the latest festive campaign from French fashion house Chloé, starring legendary supermodel Claudia Schiffer. This season, the brand's signature bohemian softness meets the mysterious atmosphere of the night, sensuality and the dazzling glow of evening lights.Claudia Schiffer: Timeless Magnetism
When it comes to femininity, confidence and effortless elegance, Claudia Schiffer needs no introduction. The supermodel, who became an icon of an entire era, proves once again that true beauty needs no grand gestures and is never dictated by fleeting trends.
In Chloé's latest campaign, Schiffer embodies the kind of effortless confidence that makes every look feel special. Her presence brings character to each frame, while the brand's familiar bohemian aesthetic takes on a more mature and expressive edge.
This is about more than simply showcasing festive outfits. It is a story about a woman who knows her own strength, isn't afraid to stand out and knows how to savour every moment.
Bohemian Chic After Dark
Chloé has long been associated with romantic freedom, soft silhouettes and a distinctive sense of femininity that never feels overly structured. For the festive season, however, the brand invites us to see its signature style from a different perspective.
Carefree daytime ease gives way to the mystery of the evening. Understated romance makes room for a sensuality expressed through the smallest details. Chloé's unmistakable bohemian spirit remains, but now comes with a more dramatic mood and an irresistible touch of sparkle.
Imagine the shimmer of city lights, luxurious textures, fluid lines and looks that feel just as at home at a glamorous party as they do during a leisurely midnight stroll through the city. This is the atmosphere captured in the new campaign.
Chemena Kamali Reveals a More Mysterious Side of Chloé
For creative director Chemena Kamali, the campaign offers an opportunity to explore a different dimension of the French fashion house's identity. Her vision — “spontaneous, sensual and a little mysterious” — comes through in the overall mood of the shoot and every carefully considered styling choice.
It is a particularly refreshing approach to festive dressing. An evening look doesn't have to be overly formal, covered in sparkle or predictable. Sometimes, all it takes is a striking silhouette, an unexpected texture or a subtle hint of shimmer to make a lasting impression.
Kamali doesn't abandon Chloé's DNA; instead, she gives it a new emotional dimension. The brand's familiar sense of freedom becomes more refined, its romantic spirit more daring and its vision of femininity more multifaceted.
Textures, Silhouettes and Shimmer: The Art of Festive Dressing
At the heart of the campaign is a combination of details that creates an atmosphere of understated evening luxury. Rich textures bring depth to each look, fluid silhouettes emphasise natural movement, and luminous accents add a delicate festive glow.
This approach is especially appealing to women who don't want to choose between comfort and making an impression. Chloé offers a fresh perspective on the festive wardrobe: rather than overloading an outfit with decorative details, it allows textures, proportions and mood to work together in harmony.
The collection's aesthetic is a reminder that true glamour doesn't always need to dazzle. It can be soft, slightly undone, mysterious and incredibly alluring all at once.
A Festive Wardrobe for a Woman Who Makes Her Own Rules
Chloé's new campaign is more than just a source of fashion inspiration. It is also a reminder that festive style doesn't have to follow familiar rules. You don't need the boldest dress, the highest heels or the most eye-catching jewellery to feel extraordinary.
What matters most is finding a look that reflects your personality. For one woman, that might mean a romantic silhouette; for another, a distinctive texture; and for someone else, understated elegance with an unexpected detail.
That is where the charm of the festive collection lies: it combines Chloé's free-spirited DNA with a more sophisticated evening mood, while leaving plenty of room for individuality.
Chloé Invites Us Into a Midnight Fairytale
In Chloé's festive campaign, Claudia Schiffer is more than just the face of the brand. She embodies a woman who knows how to embrace every side of herself: gentle yet bold, romantic yet mysterious, effortlessly natural yet undeniably glamorous.
Photographer David Sims captures this atmosphere beautifully, while Chemena Kamali's creative vision gives the fashion house's signature aesthetic a fresh perspective. The result is a festive story where bohemian freedom meets after-dark glamour.
The Chloé festive collection will be available on the brand's official website from early November 2026. Until then, we can take inspiration from the campaign and remember one thing: the most captivating look isn't the one that follows every fashion rule, but the one that makes you feel like the leading lady of your own story.
