Summer in the Rhythm of the Wind: The New H&M Beach Collection You'll Want to Wear Even to the Office

There are collections you want to try on. And then there are those you want to change into right away, dropping everything — your laptop, your agenda, and the man who still can’t decide between “toxic” and “unstable.” The new H&M beach collection definitely falls into the second category. It’s not just fashionable — it feels like it’s telling you: “You deserve a vacation. And a photogenic coconut.”

The campaign’s star is model Elina Gunawardena — and if you suddenly feel the urge to buy a plane ticket and chase lavender sunsets, then it’s working. Elina embodies vacation bliss: a relaxed pose, hair living its best surf wave, and outfits that make you feel not just stylish, but free.

Summer isn’t about a place, it’s about a mood. With the new H&M collection, you don’t have to be lounging on a deck chair by the ocean (although that’s not a bad idea) — you can put on this dress and go get some ice cream, while feeling your inner sunshine finally breaking through anxious notifications.

Important: there’s nothing flashy here. It’s the style of “I’m beautiful because I’m relaxed,” not “I spent three hours to look like I didn’t try.” It’s a summer without pressure, without schedules, without stress — and with a wardrobe that whispers: “Breathe. You deserve it.”

The H&M beach collection with Elina Gunawardena isn’t just clothes. It’s clothing with a vibe: breezy, relaxed, as if soaked in the scent of salt and peach body lotion.

So get inspired, try it on, and remember — summer doesn’t ask for passports or visas. It starts with the first light dress.