Doja Cat for the new MAC "Powder Kiss" collection

Ladies, it’s time to talk about lips in a way that makes every gaze linger on you. MAC Cosmetics is launching the new “Powder Kiss Hazy Matte” collection, promising to make your lips soft, seductively blurred, and incredibly matte — a dream for every makeup lover.

The campaign features Doja Cat and Ella Gross from the K-pop group MEOVV, while the visual concept highlights the freedom of self-expression and the power of color to change your mood. MAC believes that lipstick isn’t just cosmetics — it’s a tool for mood and individuality.

The collection includes several products:

Powder Kiss Hazy Matte Lipstick — a lightweight matte lipstick that instantly hydrates lips and lasts all day, creating a soft, blurred color effect.
Powder Kiss Lip + Cheek Mousse — a versatile matte-finish mousse for lips and cheeks, lasting up to 10 hours and perfect for layered looks.
MACximal Silky Matte Lipstick in the new “Powder Kiss” formula — 12 hours of intense matte color for those who want to make a bold and confident statement.

The palette promises vivid, pigmented shades and smooth, subtle gradients so that every look appears both natural and daring. Prices range from $20 to $27, and the collection is already available on MAC’s official website.

If you’re looking for a lipstick that combines style, comfort, and the magic of self-expression, “Powder Kiss” is exactly what you need. Lips are no longer just a part of makeup; they become a true work of art that highlights your individuality and mood.