Kate Moss Wears Hunter Again - and Proves That True Style Isn't Afraid of Rain or Mud

Today, that story comes full circle. To celebrate the 170th anniversary of the British brand Hunter, the supermodel returns as the face of its new Autumn/Winter 2026 campaign, fittingly titled Iconic by Nature.

Some fashion looks are quickly forgotten. Others become part of pop culture forever. More than twenty years ago, when Kate Moss showed up at a music festival wearing Hunter’s iconic tall rubber boots, ultra-short shorts, and a waistcoat, she had no idea she was creating one of the most memorable fashion moments of the early 2000s.

Today, that story comes full circle. To celebrate the 170th anniversary of the British brand Hunter, the supermodel returns as the face of its new Autumn/Winter 2026 campaign, fittingly titled Iconic by Nature.

And this is about much more than nostalgia. It’s a reminder that some pieces never go out of style.

The Boots That Have Outlasted Decades of Trends

Hunter is much more than a rubber boot brand. Its story began in the 19th century, when its footwear was designed for rain, hunting, and life in the countryside.

One hundred and seventy years later, the iconic Original Tall Wellington Boot is still instantly recognizable.

It’s also the undisputed star of the anniversary collection.

Kate Moss and Hunter: A Story That Has Lasted More Than Two Decades

For Kate Moss, this collaboration is deeply personal.

The model recalls falling in love with Hunter after a music festival where thick mud covered everything. She simply slipped on her black waterproof boots to make her way out of the festival grounds.

That spontaneous outfit became legendary.

For years, fashion lovers around the world recreated the look, while photos of Moss flooded Tumblr, Pinterest, and fashion blogs long before the TikTok era.

Today, she returns to Hunter not as a festival girl, but as a living style icon.

The Forest Instead of the Runway

The new campaign takes Kate from the city into nature.

An autumn forest, rain-soaked leaves, mist, showers, and lush green landscapes create the perfect backdrop for a collection that delivers one simple message: true style doesn’t stop when bad weather begins.

Hunter embraces natural beauty, freedom, and comfort—without sacrificing elegance.

Iconic by Nature is more than a celebration of Hunter’s 170-year heritage. It’s a story about timeless pieces that rise above seasonal trends and remain relevant year after year.

Kate Moss proves once again that the most stylish autumn looks aren’t born only on the runway—they come to life in the rain, along forest paths, and through muddy puddles. And Hunter’s tall boots remind us that sometimes the best accessory for autumn is the confidence to keep walking, whatever the weather.