Emily Ratajkowski and Kate Moss in Gucci's New Bag Campaign

Gucci brings together a stellar duo once again, turning Emily Ratajkowski and Kate Moss into true icons of contemporary fashion. The brand’s new campaign showcases the Giglio and Borsetto bags, highlighting their uniqueness and allure.

Gucci brings together a stellar duo once again, turning Emily Ratajkowski and Kate Moss into true icons of contemporary fashion. The brand’s new campaign showcases the Giglio and Borsetto bags, highlighting their uniqueness and allure.

The campaign concept explores the “instinctive connection between object and desire.” The bags are not just accessories—they are symbols of style and personality. Kate Moss presents the Borsetto in GG canvas, brown suede, and black leather, while Emily Ratajkowski embodies the Giglio silhouette in dark brown, black, and classic GG canvas.

The models appear in full Gucci ensembles, emphasizing the identity of each bag, while in videos directed by Bardia Zeinali, every detail comes to life—from the texture of the leather to the harmony of colors. Photographs by the legendary duo Mert & Marcus transform the bags into true works of art, ones you want to own and wear.