Football Off the Field: Rihanna and the New FENTY x PUMA Collection Play by Their Own Rules

If style were a game, Rihanna would have rewritten the rules a long time ago. And with the new FENTY x PUMA collection launching in August, she’s doing exactly that — inviting us to play along and feel like stars, even if we’ve never touched a football.

If style were a game, Rihanna would have rewritten the rules a long time ago. And with the new FENTY x PUMA collection launching in August, she’s doing exactly that — inviting us to play along and feel like stars, even if we’ve never touched a football.

Summer sets the trends, and this season they clearly nod to football aesthetics. From sneaker silhouettes to sportswear, it’s clear that sport and style have long gone hand in hand. But only Rihanna has managed to combine them so boldly, daringly, and femininely.

The centerpiece of the collection is the Avanti LS sneakers, inspired by the legendary PUMA King boots once worn by Pelé himself. Leather, suede, iconic stitching — all available in two colors: a soft lavender and a timeless black-beige. They seem made for those who want to be in the game without stepping onto the pitch.

Fans already know the Cat Cleat model, which now returns in two new shades perfect for the fall wardrobe. Beige with gold accents for refined classic style, or blue-black for the bold and energetic. Clean design, lightness in every step, and confidence — everything we love.

When it comes to clothing, Rihanna stays true to herself: sporty foundation + provocative elegance = a new level of style. The Nylon Drill Top Pullover in a relaxed oversized fit, the short-sleeve jersey tee, the fitted T7 Slim Tee, piping track pants, and shorts — all capture the spirit of football but transform into looks perfect for the city, parties, or simply walking confidently through life.