H&M and Perfect Moment: Stylish Apres-Ski from Snowy Peaks to City Streets

When winter arrives, every woman dreams of an outfit that not only keeps her warm but also makes her the star of any winter landscape — whether on the snowy slopes of Chamonix or the cozy streets of the city. H&M, in collaboration with luxury ski and lifestyle brand Perfect Moment, has created a capsule that perfectly fulfills this dream.

The new 28-piece collection launches just in time for the holiday season and seamlessly combines the functionality of ski wear with the relaxed urban style we love from H&M. Jackets, sweaters, pants, and accessories are all designed to transition effortlessly from snowy slopes to city streets.

The collection’s balance is particularly noteworthy: technical design meets a fashion-forward approach. It includes padded jackets, elegant separates, knitwear in merino wool and mohair, as well as accessories where black, white, and silver are harmoniously paired with rich burgundy and icy blue tones. Alpine luxury meets city elegance — exactly what modern fashionistas need.

Among the standout pieces is the burgundy faux-fur puffer, cropped at the hips with a flattering cinched waist, instantly catching the eye. For those who prefer a “street” look without hitting the slopes, burgundy leather pants with a subtle flare and zippered calves reinterpret classic ski pant silhouettes. Accessories — tall faux-fur moon boots and pom-pom hats — are perfect for snowy village strolls or Christmas market outings.

“We loved translating our unique brand DNA into a perfect après-ski capsule for H&M. Working with the teams in Stockholm was an absolute pleasure and created unforgettable moments. I can’t wait to see our Moment Makers community bring it all to life,” shares Jane Gottschalk, Creative Director and Founder of Perfect Moment.

The collection will be available from December 2, 2025, on the H&M website and in select stores. Winter is just beginning, but style is already taking over the streets!