Jennie and Dua Lipa: A New Era in Fashion with the CHANEL 25 Bag

Fashion is not just about style but also about self-expression, how each item in our wardrobe can be part of our story, reflecting our emotions and moods. The new campaign by CHANEL, featuring stars like Jennie from BLACKPINK and Dua Lipa, is the perfect embodiment of this philosophy.

At the beginning of 2025, Dua Lipa was named the face of the new CHANEL 25 bag, and her participation in the campaign immediately drew attention from fans and fashion critics worldwide. The campaign, shot by legendary photographer Gordon von Steiner, recreates the atmosphere of 90s music videos and tells the story of New York — the city of freedom and creativity.

Lipa fondly recalls this time, explaining that 90s music has always been a source of inspiration for her. "It was the time I was born, and I often return to it, whether it’s fashion, music, or film. This era represents the freedom of self-expression, and the song 'She Drives Me Crazy' is perfect for this campaign, it captures the spirit of 'freedom of expression' that we wanted to convey," she shares her thoughts.

Inspired by the spirit of freedom and creativity, Jennie from BLACKPINK joined the campaign, becoming a new star in the advertising history of the CHANEL 25 bag. Like Lipa, she was photographed by Steiner, and in her shots, we see the same atmosphere of vibrant and dynamic New York streets, where every detail — from movement to emotions — feels like an integral part of the story. "It's the perfect soundtrack for freedom of expression, and it allowed me to dive into a fun, wild, and slightly rebellious mood," Jennie says.