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STYLE & BEAUTY

Kate! Claudia! Anok! Donatella's Final Bow: The Versace Fall 2025 Campaign Everyone Will Be Talking About

This is how it ends — with a spectacular fashion bang — as Donatella Versace bids farewell to her legendary reign. The Versace Fall 2025 campaign isn’t just another season. It’s a grand finale, a storm of emotion, a style manifesto, and a heartfelt message from a brand that has always been more than just fashion.

This is how it ends — with a spectacular fashion bang — as Donatella Versace bids farewell to her legendary reign. The Versace Fall 2025 campaign isn’t just another season. It’s a grand finale, a storm of emotion, a style manifesto, and a heartfelt message from a brand that has always been more than just fashion.

And of course, Donatella was never going to exit quietly. On set are three women, each a symbol of her time: Kate Moss, the face of rebellious British beauty in the ’90s; Claudia Schiffer, the embodiment of the golden era of supermodels; and Anok Yai, the muse of a new generation — powerful, independent, and futuristic in her aesthetic. They’re not just posing — they’re passing the torch: from legend to legend, past to present, classic to future.

Every look in the campaign is a love letter to character. For her final act, Donatella chose everything she adores: bold prints, body-hugging leather dresses, gold, chains, platforms — a kind of luxury that borders on provocation. But most of all, it’s about the women who wear these pieces with breathtaking presence.

In one photo, Kate wears a black velvet dress with gold accents and earrings the size of a martini glass. Her gaze? Icy like cold brew on a Manhattan morning — and just as energizing. Claudia shines in a shimmering power suit with sculptural shoulders, as if she stepped straight out of a 1995 limousine into 2025 — still every inch a star. And Anok, in a neon cut-out dress with a chainmail cape, is the future we’re ready to walk into right now.

“This isn’t a goodbye. It’s a mark,” says Donatella herself. And she’s right — this campaign leaves a bold imprint on fashion history. Shot in a minimalist setting that highlights women, silhouettes, and fearless energy, it doesn’t distract — it amplifies. The camera, the light, the model’s gaze — they do all the work. And we simply can’t look away.

Kate! Claudia! Anok! Donatella's Final Bow: The Versace Fall 2025 Campaign Everyone Will Be Talking About
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