Bella is back - and this time as a blonde! Miss Sixty's new campaign proves one thing: denim is hot again

Bella Hadid is back in action — and once again rocking denim. But this time, she returns not just as Miss Sixty’s muse, but as a blonde. Yes, you heard that right: one of fashion’s most charismatic brunettes changed up her look for the brand’s new Fall campaign. And honestly, we love how it turned out.

After the spring collaboration, where Bella confidently roamed a stylized Miss Sixty grocery store, the new Fall collection takes us on a sweet nostalgic trip to the 2000s: double denim, denim minis, and plaid shirts worn on bare skin. All set against a backdrop of cherry motifs, fluffy pink carpets, and a buzzing vibe of “I’m the main star of this party.”

The campaign’s centerpiece is the denim mermaid skirt — a perfect mix of romance and rebellion. Paired with a cropped denim jacket, it creates a look that’s just right for a date night or a fashion festival in Berlin. And guess what? Capri pants are back too! Yes, the very ones Christina Aguilera and Lindsay Lohan rocked in the early 2000s. Now with an updated silhouette and a dash of attitude.

Bella expertly shows how to layer denim on denim without looking like a cowboy. Cropped shirts, layering, sheer blouses, and airy silk tops add spice and lightness to the look. This isn’t just clothing — it’s a flirtation with an era that’s back to stay.

It’s worth noting Bella’s new hair color. The blonde strands perfectly highlight the youthful, rebellious spirit of the collection. This isn’t about being a “cute doll” — it’s about a girl who knows what she wants and takes it in low-rise jeans and a boldly printed tee.