Rosalia + New Balance: The Perfect Duo of Freedom and Sport

When the heart of a Spanish pop icon meets the spirit of American classic style, a synergy is born that you just want to wear. Rosalía has officially joined the New Balance family, and this isn’t just a collaboration — it’s a new level of skillfully blending sport, style, and culture.

Forget boring ads. The new video is a mini-drama: Rosalía leaves Boston holding a mysterious package, races through the city, and finally opens it in New York. Five episodes, shot like stylish scenes from an art film, bring retro vibes to a modern setting.

A sleek silhouette, soft beige-brown suede, a snug fit, and a sturdy sole — that’s the 204L. The model is already being compared to luxury versions and promises to be a hit this July.

“I’ve always been a fan of New Balance… I love how the brand connects sport and culture… I’m incredibly happy and grateful.”
She’s not just the face — she’s the voice. This isn’t just a partnership; it’s a creative union where ideas are born together.

Among New Balance ambassadors are names like Jack Harlow, Coco Gauff, and Jaden Smith. Now Rosalía joins them — a bold move. She doesn’t follow trends, she creates them. Sneakerjagers, Highsnobiety, and Sneaker Bar Detroit all agree.

If you value individuality, pair sneakers with dresses, or draw strength from mixing styles — Rosalía x New Balance is made for you. It’s more than brands — it’s a message that freedom lives in this union.