Rhode captivates again: Hailey Bieber launches two beauty products everyone already wants

There are brands that simply make cosmetics. And then there’s Rhode — a brand that creates rituals, moods, and that feeling of “I’m taking care of myself.” At the start of the year, Hailey Bieber hit the mark once again by introducing two new products that instantly became objects of desire.

Meet: Caffeine Reset and Peptide Lip Boost — a duo for anyone who wants to look fresh, polished, and luxurious, even after only five hours of sleep.

For the first time, Rhode is releasing a face mask — and, of course, it’s done in style. Caffeine Reset is a sculpting cream mask designed for tired skin, puffiness, and dull complexion.

The formula with caffeine, peptides, and poppy extract works quickly:

reduces puffiness,
visually lifts and sculpts contours,
restores radiance,
deeply hydrates.

The ideal use is in the morning, as a pre-glam ritual. Just a few minutes and the face looks like you’ve just returned from a vacation (or at least had a good night’s sleep).

The second new product is Peptide Lip Boost — not just a balm, but a lip mask that promises an instant plumping effect.

What’s inside:

four types of peptides — for visibly fuller lips,
konjac hyaluronic acid complex — for elasticity and volume,
amino acids — to nourish and smooth fine lines.

The texture is rich and comfortable, perfect for nighttime care or an “undone lips” look. Available scents: refreshing Sugarmint or completely unscented — ideal for minimalists.

To celebrate the launch, Hailey Bieber tapped Anok Yai — a supermodel with magnetic beauty. The winter campaign is cool, clean, and incredibly aesthetic, perfectly reflecting Rhode’s philosophy: natural, strong, and effortless care.

Price (and desire):