Karol G and Reebok: When Music Meets Style

If you think sneakers are just shoes, get ready to rethink that. Karol G, Colombian pop star and Grammy winner, has become the new global brand ambassador for Reebok, and this isn’t just a collaboration—it’s a full story about style, culture, and confidence.

Karol G leads the “Born Classic. Worn for Life.” campaign, bringing new life to the Reebok Classics. The centerpiece of the collection is Garment Leather, a material with a vintage sporty touch that turns every pair of sneakers into a true fashion icon.

The pop star showcases the Club C 85, Workout Plus, Freestyle Lo, and Classic Leather models, pairing them with Reebok sportswear and lifestyle outfits. This approach highlights that sneakers can be not only a part of an active look but also a key fashion statement.

In a press release, the singer said:

“I’m so excited to join the Reebok family. I’ve been wearing Reeboks for as long as I can remember, so becoming a global brand ambassador feels like a full-circle moment. Reebok Classics have a rich style history, and it’s important for me to be part of that story and show the world how I take Reebok with me wherever I go.”
This collaboration is a synergy of music and fashion, where every detail reflects the artist’s personality and the brand’s spirit.

The new Reebok Classics collection with Karol G will be available starting February 18 on the brand’s official website and at select retailers. It’s the perfect opportunity for anyone looking to add a musical and stylish touch to their everyday look.