LISA Officially Joins the Nike Team: How the Girl from Bangkok Became the Face of a Global Brand

If you thought LISA (BLACKPINK) had already achieved it all, think again. On January 20, 2026, the world of fashion and street style paused: Nike officially signed a long-term deal with one of the most famous K-pop artists of today. And this isn’t just advertising — it’s a true cultural collaboration, where streetwear energy meets the global influence of a pop icon.

LISA confirmed the rumors in Paris, stepping out in the iconic Air Max 95 — legendary sneakers more associated with underground music scenes than a typical gym. The choice of footwear was symbolic: the girl who dreamed of big stages from a young age wanted to emphasize that her style isn’t just fashion, but a personal story.

And yes, these sneakers speak for themselves. The singer, nicknamed “New Woman” by her fans, has walked the path from a modest childhood in Bangkok to international stages. During her trainee years, when LISA was just an ordinary apprentice, she saved every penny to afford a single pair of Dunk High. For her, it wasn’t just shoes — it was a symbol of independence, confidence, and an investment in her own identity.

Today, her choice of the Air Max 95 is not only a tribute to the past but also a bold statement: LISA is the new icon of style and culture. For Nike, she represents more than a celebrity — she’s a young woman who can turn every pair of sneakers into a manifesto of confidence and individuality.

For BLACKPINK fans and anyone following street fashion, this moment feels like finding a secret key to a world where sport, style, and charisma come together in perfect harmony. And honestly, we can’t wait to see what other surprises LISA and Nike have in store.

So, if you’ve been searching for inspiration for your outfits, LISA just gave you a sign: courage, style, and confidence aren’t just words — they’re the shoes you walk through life in.