Just in time for Valentine’s Day, Justin Bieber decided to give a gift not only to his wife but also to millions of girls around the world. His fashion brand SKYLRK has unveiled a new capsule collection, fronted by Hailey Bieber — a rare case where the muse truly shapes the DNA of the collection.
Just in time for Valentine’s Day, Justin Bieber decided to give a gift not only to his wife but also to millions of girls around the world. His fashion brand SKYLRK has unveiled a new capsule collection, fronted by Hailey Bieber — a rare case where the muse truly shapes the DNA of the collection.
The campaign is atmospheric and slightly daring. The black-and-white shots, with a subtle film effect, take us back to the era of 90s supermodels, when style was bold and silhouettes expressive. The main focus is on the blend of softness and architectural form.
Hailey has long been known for her love of the “sporty romance” style — where sporty elements meet femininity with a touch of edge. This vibe is felt in every look of the capsule: as if a girl could go on a romantic date or stroll through the city without needing to change her outfit.
The centerpiece of the collection is an oversized leather zip-up jacket — the piece that instantly makes any look feel luxurious and confident. It is complemented by oversized hoodies, micro-shorts, and cropped tops. The slightly structured shoulders are Hailey’s signature touch, already established as her street-style trademark.
The color palette is extremely minimal: white, gray, and black. No unnecessary details — just shape, texture, and a sense of inner strength. This is clothing that doesn’t shout, but exudes confident presence.
The capsule goes far beyond outerwear. The line includes beanies, slides, cropped tops, and even branded phone cases. Everything is kept in a cohesive monochrome aesthetic, creating a complete look for girls who appreciate thoughtful details.
Special attention is given to comfort: soft fabrics, relaxed silhouettes, and versatility make these pieces ideal for everyday life. A rare case where fashion asks for no sacrifices — it simply adapts to the rhythm of the modern woman.

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