Zendaya and Louis Vuitton: When the Legendary Monogram Meets Modernity

In the fashion world, some things never go out of style, and the Louis Vuitton Speedy bag is one of them. To celebrate the 130th anniversary of the monogram, the house has launched a new campaign, with Zendaya as the main face — actress and Louis Vuitton ambassador since 2023.

In the fashion world, some things never go out of style, and the Louis Vuitton Speedy bag is one of them. To celebrate the 130th anniversary of the monogram, the house has launched a new campaign, with Zendaya as the main face — actress and Louis Vuitton ambassador since 2023.

Photography was handled by Glen Luchford, while the short films were directed by Roman Coppola, creating an atmosphere where fashion and cinema seamlessly intersect.

In one of the videos, Zendaya addresses the iconic bag:

“With you, I feel something familiar — like a reflection of my own drive for speed. Perhaps that’s the allure: the shared sense of movement, without waiting, just rushing together toward what lies ahead.”
These words seem to capture the spirit of the modern woman: the desire to live actively, to value freedom, and to embrace style in every moment.

Beyond Zendaya, on February 11, Louis Vuitton will reveal additional faces of the campaign:

Catherine Deneuve with the Alma bag — a symbol of elegance and French classicism;
Liu Yifei with the Noé bucket bag — a fusion of modernity and refined design;
Jung Ho-yeon with the Neverfull tote — style and versatility for an active life.
Each of these campaign stars reflects the individuality and character of her era, united by Louis Vuitton’s legendary monogram.

Louis Vuitton has planned major events throughout 2026: pop-ups, new campaigns, short films, and more. The 130th anniversary of the monogram is not just about history — it’s a dialogue with the present, where every bag becomes a symbol of style, movement, and freedom.