"Your Turn II": Billie Eilish's New Fragrance as Another Expression of Her Boundless Artistry

Billie Eilish remembers details that most of us overlook. But for her, scents hold a special significance. She recalls the smell of her first date in 2017, the scent of Christmas at age five, her very first meet-and-greet, and every venue she steps into.

Billie Eilish remembers details that most of us overlook. But for her, scents hold a special significance. She recalls the smell of her first date in 2017, the scent of Christmas at age five, her very first meet-and-greet, and every venue she steps into. In fact, during one of her first tours, she asked fans to bring a fragrance they loved to the show. The result? A giant bag filled with thousands of personal scents, nostalgic aromas, and smells that fans associate with important moments in their lives.

“I wanted to have a part of them with me,” Billie explained in a Zoom interview, emphasizing the role scent plays in her memories.

“By the way, I have an incredibly strong sense of smell,” she laughs. “I’m always like, ‘Oh, this smells like that day in 2008 when we went to that store,’ or ‘This smells like so-and-so.’ It probably annoys some people, but fragrances are a real passion for me.”

For Eilish, scents are not just a hobby. Her line, Billie Eilish Fragrances, is a full-fledged artistic space, an extension of her musical world. She approaches each creation with the same seriousness as any music project: a fragrance is not just a scent but a form of art, a means of self-expression, and nonverbal communication.

“Just like my music, my fragrances are for everyone,” the singer explains, drawing inspiration from the gender-neutral nature of fragrances. Universality and freedom—that’s what matters to her.

This very sentiment guided the creation of Your Turn II, the second installment in the Your Turn fragrance series. The new scent, with woody and vanilla notes, impresses not only with its fragrance but also with its visual concept. The dice-shaped bottle is not just a container for the scent but a standalone decorative object that can be displayed and admired as a piece of art.

“It’s important to me that each bottle tells its own story,” Billie says. And perhaps this is the secret to her magic: every project, whether music or fragrance, becomes a unique space where style, emotion, and creativity intertwine in perfect harmony.

Billie Eilish continues to push the boundaries of art, showing that a fragrance can be just as expressive and emotional as a song. Your Turn II is yet another proof that her world is limitless, and each creation is not just a product but a piece of Billie herself.