Miley Cyrus Becomes the Face of Maison Margiela FW25 Campaign

When Miley Cyrus appears in front of the camera, the world doesn’t just look — it observes closely. And this time, it’s different. In the new Maison Margiela FW25 campaign, shot by iconic photographer Paolo Roversi, we don’t see the usual scandalous diva or the Disney girl, but a woman who has taken full control of her image and turned it into art.

Miley’s story is a masterclass in self-reinvention. From her role as Hannah Montana to the rebellious “Bangerz” years and the psychedelic era of Dead Petz, she has continually shed her old skin and redefined herself. Today, in her “Something Beautiful” phase, Cyrus seems to have gathered all her facets into one and presented the world with a concentrated essence of who she is. This is precisely what makes her the perfect choice for Maison Margiela.

Margiela has always communicated through details. In the campaign, we see Miley in strong silhouettes from the Avant-Première collection: deconstructed coat-jackets, sharp lines, minimalist palettes. But the main focus isn’t the clothing — it’s the artist’s personality, highlighted by light, shadow, and symbolic elements.

In one shot, she wears smoky makeup with a voluminous coat; in another, she’s nude but covered in white paint strokes — a nod to the iconic Tabi boots with their split toe. In her hands, she carries minimalist Margiela leather bags: black, brown, with white brushstrokes, as if highlighted by an artist’s hand.

Where Miley was once associated with excess, her energy now turns inward. In this campaign, we see not provocation for the sake of provocation, but a mature woman using fashion as a tool for self-reflection. Margiela has captured and conveyed this precise moment of transformation — the shift from rebellion to conscious inner strength.