Paris Hilton and Karl Lagerfeld: "From Paris With Love" - A Play of Style and Boldness

In the world of high fashion and pop culture, it’s rare to see a duo that instantly becomes iconic. And here she is: Paris Hilton, a Y2K era icon, starring in the new Karl Lagerfeld Fall/Winter 2025 campaign titled “From Paris With Love.”

In the world of high fashion and pop culture, it’s rare to see a duo that instantly becomes iconic. And here she is: Paris Hilton, a Y2K era icon, starring in the new Karl Lagerfeld Fall/Winter 2025 campaign titled “From Paris With Love.” This project is not just an ad campaign but a true dialogue between Hilton’s bold charisma and the legendary brand’s refined Parisian style.

For those who have followed Hilton’s fashion career since the early 2000s, this comeback feels like a triumph: from the sequin dress at her 21st birthday to the iconic Juicy Couture tracksuits, her looks have become symbols of an entire era. Today, her résumé includes roles as a businesswoman, mother, social activist, and entrepreneur — all of which make the collaboration with the house of Lagerfeld particularly logical and inspiring.

According to Pier Paolo, CEO of the brand, “she and Karl have each defined eras in their own way.” And Hilton wholeheartedly agrees: “I’ve always admired his rebellious spirit. Being part of Karl’s world, especially in a campaign that celebrates individuality and playful creativity, feels completely natural.”

The black-and-white photographs, shot by Chris Colls for the third time for the brand, capture Lagerfeld’s unmistakable style: a mix of boldness and refinement, a play of shapes and textures that has become the house’s signature. These images transport us to the heart of Paris, where style and personality intertwine in a harmonious duet.

The “From Paris With Love” campaign is more than a fashion show. It’s the story of how icons from different eras can come together to create something simultaneously bold, modern, and timeless. And above all, keep an eye on the campaign rollout, culminating in a show at Paris Fashion Week on October 1, 2025.

For women who love fashion with character, this campaign is a true lesson: be bold, stay true to yourself, and don’t be afraid to play with your image. Style isn’t just clothing — it’s the story you tell the world every day.