SKIMS Takes Over the Holiday Season: Madeline Argy and North West in the Festive Capsule

The holiday season has arrived, and with it comes the latest dazzling campaign from SKIMS. This year, the brand unveiled its first limited-edition capsule collection in collaboration with Cactus Plant Flea Market (CPFM) — and it immediately captured the attention of the fashion world.

The campaign photos were shot through the unique lens of Harmony Korine, known for his unconventional and bold visual style. The eclectic cast includes Madeline Argy, North West, Beabadoobee, Mariah The Scientist, Ken Carson, Veneda Carter, and her daughter Bobbi. Against the backdrop of a cozy, homey interior, the collection’s stars relax and play, wearing vibrant pajamas with bold prints and soft silhouettes that combine strong fashion statements with quiet comfort. The festive December magic is palpable, as familiar playlists instantly lift your spirits.

The collection merges SKIMS’ signature essentials with CPFM’s playful, offbeat design. The result is holiday loungewear reimagined to be worn not just at home, but out and about — leaving behind the classic monochrome pajamas your grandmother laid out every Christmas Eve. And if these pieces are good enough for North West and style icon Madeline Argy, consider them officially on our wish list.

“It’s rare to find pieces that are both playful and effortless. The collection captures that balance perfectly: cozy and confident at the same time. You put it on and instantly feel like yourself — that’s what great style should do,” shares Argy.

The collection drops on November 20 at Selfridges and on the official SKIMS website. In the meantime, enjoy the campaign’s vibrant images and immerse yourself in the festive spirit, guaranteed to fill you with energy and inspiration.