Angels at Home: How Victoria's Secret Is Redefining Motherhood and Beauty

Once, Victoria’s Secret imagery stood for perfect glamour: runways, wings, flawless lighting, and the feeling of an unattainable dream. But times are changing — and so is the very definition of beauty.

Once, Victoria’s Secret imagery stood for perfect glamour: runways, wings, flawless lighting, and the feeling of an unattainable dream. But times are changing — and so is the very definition of beauty.

The new campaign “Modeled After Mom” delivers a simple but powerful message: real angels are not always on the runway. Sometimes they are at home. With their children. In the soft light of an ordinary morning.

Beauty without a stage

At the heart of the campaign is not staged luxury, but real life. Created in collaboration with Spread the Jelly, the project brings together iconic models from both past and present.

Including:

• Adriana Lima
• Elsa Hosk
• Jasmine Tookes

But this time, they are no longer “runway angels.” They are mothers.

And that changes everything.

When home becomes the main runway

The shoot does not take place in studios or exotic locations, but where real life begins — at home.

Alongside the models are their children. Laughter, natural movement, unrepeatable moments.

This is not about perfection. It is about reality — warmth, exhaustion, love, and absolute authenticity.

Stories that become part of the campaign

The project gains depth through real-life stories:

• Jasmine Tookes, who opened the 2025 Victoria’s Secret Show while nine months pregnant, now appears in the shoot with her son;
• Elsa Hosk returns to the brand for the first time since 2018;
• Adriana Lima appears in a campaign alongside her daughters for the first time.

This is no longer just a photoshoot. It is a series of family chapters within fashion history.