Anya Taylor-Joy and the Magic of Love: Tiffany & Co. Launches Its Holiday Collection

As the holiday hustle approaches, we look forward not only to the sparkle of lights and the scent of gingerbread cookies, but also to the true magic of the season — the kind that makes your heart beat a little faster. This year, Tiffany & Co. has gifted us that magic in the form of Anya Taylor-Joy, the face of the brand’s holiday campaign.

As the holiday hustle approaches, we look forward not only to the sparkle of lights and the scent of gingerbread cookies, but also to the true magic of the season — the kind that makes your heart beat a little faster. This year, Tiffany & Co. has gifted us that magic in the form of Anya Taylor-Joy, the face of the brand’s holiday campaign.

The central theme of the collection is love in all its forms. And if we’re to believe Tiffany & Co., it’s the most precious gift we can give to ourselves and others. In the campaign, the actress shines in jewelry from the Tiffany Icons and Bird on a Rock collections, while director Jonas Lindström and photographer Karlin Jacobs have created a visual story that almost transports us into a fairy tale.

The campaign’s storyline is like a little dream journey: Anya travels from New York to London, and then to Tokyo. In her hands, the iconic Tiffany Blue Box, a symbol of a gift you want to open again and again. And it’s not just jewelry — it’s a story of how love shows up in care, attention, and small gestures.

“Whether we share it with others or with ourselves, love in all its forms is the most precious gift,” reads Tiffany & Co.’s holiday message. And it’s hard to disagree: seeing Anya Taylor-Joy surrounded by sparkling jewelry makes the world feel a little warmer and more festive.

The campaign is already live on the brand’s social media and will soon appear on billboards and in boutiques. And if you haven’t yet decided how to surprise yourself or your loved ones this winter, Tiffany & Co. reminds us: sometimes the most precious gift is the ability to give love.