Ariana Grande – Star of Swarovski's New Holiday Campaign: Dive into the "Party of Dreams"

Ariana Grande invites fans to the “Party of Dreams” this holiday season, starring in the new campaign from the iconic jewelry brand Swarovski.

Ariana Grande invites fans to the “Party of Dreams” this holiday season, starring in the new campaign from the iconic jewelry brand Swarovski.

The campaign, created under the direction of creative director Giovanna Engelbert, showcases style through the lens of renowned photographers Mert and Marcus, who captured the global brand ambassador and Grammy-winning artist.

In the campaign, Grande is seen celebrating the start of the winter holidays as she enters a nightclub that embodies the luxurious and glamorous world of Swarovski. Every guest shines in Swarovski jewels and exquisite outfits, highlighting the glamour of this unique party.

Grande herself looks stunning in jewelry from Swarovski's “Millenia” and “Matrix Crash” collections, complemented by a refined look designed by Engelbert.

“Celebrating at the 'Party of Dreams' among the most stylish and glamorous guests adorned in Swarovski jewelry was an unforgettable experience,” Grande shares in a press release. “I love how the campaign captures the festive spirit, and the dynamic music video style brings it all together. The energy on set was incredible – we had so much fun dancing that no one wanted to leave! It's wonderful to spread joy and sparkle this holiday season, and I’m thrilled to continue my collaboration with Swarovski,” the artist adds.