Dakota Johnson and Alexander Skarsgard Open a New Era of Valentino Fragrances

There are fragrances that simply complete a look. And then there are those that become part of our personality. They do not speak for us — they tell our story before we even say a word. This is exactly the idea that inspired Valentino Beauty with the launch of its new Vendetta fragrance collection.

There are fragrances that simply complete a look. And then there are those that become part of our personality. They do not speak for us — they tell our story before we even say a word. This is exactly the idea that inspired Valentino Beauty with the launch of its new Vendetta fragrance collection.

The faces of this new chapter for the brand are Dakota Johnson and Alexander Skarsgård — two personalities with completely different energies, yet both possessing an incredible ability to create a magnetic presence.

The collection includes two fragrances — Vendetta Donna and Vendetta Uomo. They were created as two parts of the same story: a story about attraction, freedom, individuality, and modern luxury without unnecessary extravagance.

Valentino Begins a New Chapter in the World of Fragrance

For Valentino Beauty, the launch of Vendetta is a significant moment. It marks the brand’s first Prestige fragrance franchise in six years and introduces a new vision of what modern luxury can represent.

While luxury fragrances were once often associated with strict rules, traditions, and a certain sense of distance, Vendetta speaks a completely different language.

It is a fragrance created for a new generation that does not simply want to follow established standards. It wants to highlight its own uniqueness.

Vendetta combines Valentino’s heritage with a contemporary vision of beauty — one that is more personal, emotional, and daring.

Vendetta Donna: Femininity Without Stereotypes

The feminine version of the collection — Vendetta Donna — was created for those who see femininity not as a weakness, but as a strength.

This is not the image of the «perfect woman» from glossy magazine pages. It is a woman who can be gentle and confident at the same time, romantic and independent, mysterious and open.

The fragrance seems to remind us that true attraction does not come from the desire to please everyone, but from the inner freedom to be yourself.

This idea perfectly reflects the style of Dakota Johnson — the actress who has long been considered a symbol of modern elegance. Her looks always appear effortless, yet they carry a unique sense of charisma.

Vendetta Uomo: Strength of Character Without Excess

The masculine version of Vendetta Uomo continues the same philosophy — not showing status, but expressing personality.

It is a fragrance for a man who does not need dramatic gestures to attract attention.

That is why the choice of Alexander Skarsgård as the face of the campaign feels incredibly natural. His image combines calmness, confidence, and a certain sense of mystery.

The actor shared that he especially values Valentino Beauty’s ability to speak about individuality, emotions, and the connection between people.