Gigi Hadid and the Kind of Cozy You Want to Wear: Guest in Residence's New Collection

She’s a runway icon, a mom, a designer, and a woman who knows how to look stylish no matter the weather. Gigi Hadid is back at the top — not just as a model, but as the face and soul of her own brand, Guest in Residence, unveiling the Fall Pre-Season 2025 collection.

She’s a runway icon, a mom, a designer, and a woman who knows how to look stylish no matter the weather. Gigi Hadid is back at the top — not just as a model, but as the face and soul of her own brand, Guest in Residence, unveiling the Fall Pre-Season 2025 collection.

And yes, knitwear is back in play — and it’s absolutely stunning.

Shot by the talented Matt Jones, the photoshoot unfolds against the streets of New York City: bicycles, yellow cabs, flower stalls, and cozy coffee shops. But the real star isn’t the city — it’s Gigi, wrapped in soft cardigans, ribbed polos, and snug striped sets.

This collection isn’t about flashy fashion statements. It’s about pieces that let you be yourself: picking flowers, petting your dog, rushing to a meeting, or simply strolling through the park in warm September sunlight.

It’s all about that “city girl” vibe — the one who does it all: lives fully, loves deeply, creates freely, and looks effortlessly a million bucks.

The name says it all — you’re not just a resident, you’re a guest in your own cozy moment. Gigi creates clothes that don’t command attention — they accompany you. Pieces you want to throw on again and again without a second thought, yet still look like you stepped right out of a style chronicle.