Hailey Bieber Takes Autumn 2025 by Storm: Boldness and Chic in Saint Laurent's Campaign

Hailey Bieber is once again turning heads — this time in Saint Laurent’s Fall 2025 campaign. Photographer Gray Sorrenti captured the model in looks where every detail exudes daring elegance, and the style boldly declares that the Saint Laurent woman owns every room she walks into.

Behind the campaign is creative director Anthony Vaccarello, who isn’t afraid to challenge conventions. The focus isn’t just on Hailey, but also on Rosé, Liu Wen, Anok Yai, Song Jia, and Binx Walton. Each brings unique energy and character to minimalist yet striking images.

The collection channels the bold aesthetic of the ’80s: oversized leather jackets, statement plaid suits, and flowing maxi skirts paired with body-hugging knit tops. It’s the perfect balance of strength and femininity, a reminder that Vaccarello knows how to make clothing feel both untouchable and wearable.

Special attention goes to the accessories: sheer tights, sculptural earrings, and stilettos with lines so sharp they could “cut glass.” Mini quilted bags with iconic YSL hardware and elegant heels immediately draw the eye and set the tone for the entire look.

Shot in stark contrast and crisp lighting, the campaign highlights the models’ confidence and boldness. Every frame exudes audacity: perfectly tailored silhouettes meet provocative details, while elegance seamlessly blends with a playful, rebellious spirit.

With this campaign, Saint Laurent proves once again: it’s not just fashion — it’s an attitude. The Saint Laurent woman — confident, bold, and inimitable — becomes the center of any space she enters. Hailey Bieber in the Fall 2025 campaign is the perfect embodiment of this spirit: daring, elegant, and utterly irresistible.