Rihanna as Cupid: Savage X Fenty Takes Over Valentine's Day

When it comes to love, who better to express it than Rihanna? The singer, designer, and style icon once again wows with her creativity in the new Savage X Fenty campaign for Valentine's Day 2025.

This year, the brand decided to celebrate the season of romance with flair. In addition to Rihanna, who has literally transformed into a modern-day Cupid, the campaign features Love Island: USA winners Serena and Cordell, as well as popular TikTok stars Hailey and Jules Leblanc. They are joined by the best friends and models of Savage X Fenty: Jade Gordon, Minami Hessel, and Noni Singor.

"Valentine's Day is a time to celebrate love in all its forms," says Rihanna. "At Savage X Fenty, we strive to inspire everyone to embrace their uniqueness and give themselves confidence through our products."

The collection includes five key releases, and as always, Savage X Fenty offers "something for everyone." Whether it's a classic seductive style or bolder, more original choices, this year the brand has taken things to the next level.

Among the featured items are elegant opera gloves, perfect for completing a dramatic look, and delicate sets that can easily be adapted to any outfit. With a variety of designs and accents, Savage X Fenty lets every woman feel fabulous and confident.

The collection is available to both Rewards Club members and all brand fans. Prices range from $9.95 to $89.95 for program members and $12.95 to $112.95 for other customers. This price range makes the products accessible to a wide audience, allowing everyone to find the perfect Valentine's Day gift.

Savage X Fenty always goes beyond the standards. It's not just lingerie or accessories, but a manifesto of self-acceptance, individuality, and self-love. The 2025 campaign reminds us that Valentine's Day is not just about romance, but also about friendship, confidence, and self-love.

Ready to conquer this season of love? Visit Savage X Fenty to find your perfect look.