Rosalia Ignites Passion: The New Calvin Klein Euphoria Elixirs Campaign

When passion meets fragrance, magic is born — and that’s exactly the feeling conveyed by the new Calvin Klein Euphoria Elixirs campaign featuring Rosalía. The Spanish pop star once again proves she knows how to own every moment, turning a perfume advertisement into a true spectacle of emotion and style.

When passion meets fragrance, magic is born — and that’s exactly the feeling conveyed by the new Calvin Klein Euphoria Elixirs campaign featuring Rosalía. The Spanish pop star once again proves she knows how to own every moment, turning a perfume advertisement into a true spectacle of emotion and style.

Photographed by Carlijn Jacobs, the images are bathed in golden, pink, and deep violet tones. Each frame is bold, intimate, and slightly surreal, as if inviting viewers behind the scenes of passion itself. This visual storytelling transforms the three new scents in the Euphoria Elixirs collection into true tributes to desire, mood, and sensuality.

• Euphoria Solar Elixir — sunny, radiant, and juicy. Fresh vanilla meets golden orchid and ripe mango, creating a fragrance that shines and warms like summer sun on the skin.
• Euphoria Magnetic Elixir — pink magic, a cocktail of Dancing Lady orchid, vanilla, and soft musk. This scent attracts like an invisible force, leaving a mysterious and romantic trail.
• Euphoria Bold Elixir — a deep, intense violet, an expression of passion. Toasted vanilla and coconut orchid create a creamy, enveloping sillage that lingers on the skin and inspires bold gestures.

Rosalía doesn’t just own the fragrance — she owns the style. In the campaign, she showcases three distinct looks:

• A dramatic black cutout dress that instantly commands attention.
• A soft, radiant white top and skirt set, reflecting the sunny Solar Elixir fragrance.
• A black bralette with leather pants — daring, edgy, and perfect for Bold Elixir.

Each look and each fragrance represents a different facet of desire and strength. Rosalía proves once again that true charisma is felt not only through the eyes but also through scent, and Calvin Klein provides the perfect stage for it.

The Euphoria Elixirs bottles reflect the mood of each fragrance: golden Solar shines, pink Magnetic entices, and deep violet Bold intrigues. The combination of visual and olfactory impact turns every moment with these perfumes into a personal ritual of confidence and seduction.

Rosalía and Calvin Klein remind us that a fragrance is much more than a scent. It is energy, style, and the moment when you are fully in command of yourself.