ROSALIA Returns as the Face of Calvin Klein: The Fragrance That Promises to Make This Fall the Most Sensual in Years

Some fragrances remain timeless classics for decades. Others return in a new form and instantly become the center of attention once again. That's exactly what has happened with Calvin Klein's legendary Euphoria. This fall, the brand opens a new chapter in its iconic story with the launch of Euphoria Signature Elixir — the most intense and sensual interpretation of the beloved fragrance yet.

Some fragrances remain timeless classics for decades. Others return in a new form and instantly become the center of attention once again. That's exactly what has happened with Calvin Klein's legendary Euphoria. This fall, the brand opens a new chapter in its iconic story with the launch of Euphoria Signature Elixir — the most intense and sensual interpretation of the beloved fragrance yet.

ROSALÍA once again fronts the global campaign. The singer has long embodied a modern vision of femininity that goes beyond stereotypes. Her return to Calvin Klein feels less like revisiting a familiar story and more like a bolder, more mature evolution of it.

When "Euphoria" Grows Up

The original Euphoria has long been one of Calvin Klein's most recognizable fragrances. It became famous for its velvety vanilla, floral depth, and unmistakable aura of mystery.

Signature Elixir stays true to that legacy while making it richer and more intense. The signature vanilla feels warmer and deeper, while the composition becomes more intimate — as though the fragrance settles closer to the skin instead of announcing itself the moment you walk into a room.

This is no longer a light evening perfume — it's a fragrance with real character.

ROSALÍA: A Woman Unafraid to Be Different

Why is ROSALÍA once again the face of Euphoria? Because she has long outgrown the limits of a single style or image.

She effortlessly blends strength with softness, haute couture with street culture, minimalism with bold emotion. That versatility is the central idea behind the new campaign.

There are no extravagant sets or dramatic backdrops. Just movement, light, the body, and confidence — everything Calvin Klein defines as contemporary femininity.

A Fragrance Built on Contrasts

The perfumers have preserved the heart of the legendary Euphoria while giving it a completely new expression.

The composition combines:

• rich patchouli notes;
• a sensual orchid;
• crystallized vanilla with a warm, sweet trail.

Together, these notes create a fragrance that gradually unfolds, revealing a different mood throughout the day.

It opens with a luminous brightness, softens into a velvety heart, and finishes with a deep, warm, lingering signature.