The Scent of Rarity: Selena Gomez's Rare Beauty Launches Its First Fragrance - and It's Already on Everyone's Radar

Spices, pistachios, pink pepper, and a hint of magic — Rare by Selena Gomez is set to become the new favorite fragrance for those who live from the heart.

Spices, pistachios, pink pepper, and a hint of magic — Rare by Selena Gomez is set to become the new favorite fragrance for those who live from the heart.

When you think of “Rare Beauty,” you picture warm tones, genuine values, and that effortless lightness that Selena herself radiates. Now, the brand is stepping out of the makeup bag and into the world of scent with its first-ever eau de parfum, simply named Rare.

Renowned perfumer Jérôme Epinette, known for his refined touch, created a composition that smells like… you. And that’s the whole idea behind Rare: to be yourself. To feel yourself. Not to hide — but to express.

Top notes: spices, pistachio, caramel, and pink pepper — a soft contrast of sweet and spicy, like quiet confidence.
Heart notes: vanilla, ginger, and cocoa — a warm embrace, like your favorite sweater on a rainy day.
Base notes: sandalwood, musk, and tonka bean — depth that lingers, long after the scent fades.
This is a fragrance for those who aren’t afraid to feel — and say it out loud: honestly, boldly, beautifully.

Rare isn’t just another bottle on a shelf. It’s a story about self-acceptance, about fragility and strength coexisting in one body. And, of course, about confidence — not the kind that smells like Chanel, but like you. The real you.

August 7. At Sephora. Mark the date. Because rare things don’t wait. They inspire — from the very first breath.