Zendaya Becomes Co-Creator of Her First Clothing Collection

There are projects that don’t just launch a new collection — they feel like they create an entirely new universe. That’s exactly what the latest collaboration between On and Zendaya looks like, where sport, film, and personal style merge into one unified visual language.

And this is not just another sneaker drop. It is the first co-created collection — a line of footwear and apparel where Zendaya is not only the face of the campaign, but also a co-creator.

On has long been known for its technological approach to running and everyday wear. But this time, the brand takes a step aside, where functionality meets character.

Zendaya brings something that is difficult to measure in a lab — a sense of self. How clothing doesn’t just sit on the body, but also aligns with a person’s inner state.

The result is a collection where minimalism doesn’t feel cold, but alive. The silhouettes are clean and architectural, the colors soft and muted, and the textures feel designed for movement rather than stillness.

This is sport that doesn’t demand the pressure to “be perfect.” It’s about natural ease.

A special highlight of the project is the cinematic campaign — the film Shape of Dreams, directed by Academy Award winner Spike Jonze.

This is not a traditional commercial. It is more of a journey into an imagined space called the “Dream Lab” — a place where ideas are born.

In this world, clothing is not simply made — it transforms. Fabrics stretch, shapes shift, silhouettes flow into one another until they reach their final form.

Visually, it feels like a dream where you are both observer and participant.

In an interview, Zendaya emphasized that the idea began with a simple desire: to create pieces in which people feel confident and at ease. Without pressure, without the need to “fit in.”

And perhaps that is the biggest shift in modern fashion: from display — to feeling.