Amelia Gray and Candice Swanepoel for ALO's First Luxury Bag Collection

If you thought you knew ALO only as a brand that blends sport, style, and everyday elegance, get ready for a surprise. The brand has just launched its first luxury bag collection, an event that has already shaken up the fashion world.

The full campaign, shot by the legendary Steven Meisel, feels like a true celebration of beauty and style. Every look was crafted by top industry professionals: Carlyne Cerf de Dudzeele handled the impeccable styling, and makeup was created by Dame Pat McGrath herself. And if that wasn’t enough, Amelia Gray, Candice Swanepoel, and Daiane Sodré star in the campaign — three muses of contemporary fashion, each bringing her own unique charisma.

The collection features four distinct silhouettes, crafted from high-quality calfskin leather and suede sourced responsibly. Inspired by Los Angeles, the bags carry names that invite adventure: Voyage Duffle, Tranquility Tote, Odyssey Bowler, and Balance Bucket.

Each bag’s standout detail is the ALO “intentional crystal.” Smoky Quartz supports inner grounding, while Citrine encourages creativity. In this way, every bag is not just a stylish accessory, but also a small talisman for those who value harmony and inspiration in daily life.

Prices range from £890 (around $1,200) to £2,665 ($3,600), and as the brand promises, each model is available in extremely limited quantities. For true luxury lovers, this is a chance to own a unique bag that combines fashion, energy, and artistry.

ALO is clearly raising the bar and now establishes itself as a full-fledged luxury brand. If you’re looking for a bag that is more than just an accessory — a personal talisman of style and strength — this collection is made for you.