Bella Hadid Brings Back MISS SIXTY: Spring/Summer 2025 - A Retro Campaign for Y2K Fans

Bella Hadid, has created one of the most stylish and vibrant advertising campaigns of 2025.

For all fans of the Y2K era and retro style—it's time to travel back in time with the new collection from the iconic brand MISS SIXTY, which, in collaboration with Bella Hadid, has created one of the most stylish and vibrant advertising campaigns of 2025.

The Spring/Summer 2025 collection is not just a return to the roots, but a true journey into the world of vintage chic with an Italian touch.

Inspired by the spirit of the early 2000s, the new campaign takes us to a retro supermarket—a place where the looks of the past come to life in a fresh, playful, and stylish light. Bella Hadid, embodying modern Italian elegance and a carefree style, poses in outfits that became true symbols of the era. From a t-shirt with a lipstick print to flared jeans with stones and a leather studded belt—each element of the collection conveys an atmosphere of effortless luxury and confidence.

One of the standout pieces in the collection is the Motorcycle Bag, made from natural cowhide leather with a thoughtful multifunctional design. This bag is not just an accessory—it's a true tribute to retro style, featuring elements that will make it a cult item for many seasons to come.

Founded in 1991, MISS SIXTY once again turns to its vintage roots. In the new collection, you'll find all the elements that formed the foundation of Y2K style: flared jeans, belt buckles, fitted silhouettes, and stylish denim high-heeled shoes. All this blends perfectly with Bella’s playful looks, which once again highlight her western charm and refined style.

This collection is not just a tribute to the past. It's a unique mix of nostalgia and modern accents that draws attention from both the brand's fans and new Y2K style lovers. Bella Hadid as the model perfectly embodies this balance, combining playfulness and style that once symbolized freedom and confidence.

It's already clear that this campaign will be one of the most iconic of 2025. For those who want to add some vintage chic to their wardrobe, be sure to visit the MISS SIXTY website and enjoy all the details of the Spring/Summer 2025 collection.

It's time to return to the past and greet the future with bright and distinctive style.