There are women who walk through life with ease. There are those who walk fast. And then there’s Rosé — who walks in a way that turns concrete walls and stacks of tires into the backdrop of her personal runway.
There are women who walk through life with ease. There are those who walk fast. And then there’s Rosé — who walks in a way that turns concrete walls and stacks of tires into the backdrop of her personal runway.
In PUMA’s new campaign, the BLACKPINK singer bursts into the frame like a scene from a futuristic action movie: a stripped-down industrial set, steel, concrete, a hint of chaos… and at the center — the Metallic Speedcat. These sneakers look as if they were sculpted from a block of molten silver. They don’t just reflect the world — they set the rules.
Born from motorsport heritage, the PUMA Speedcat, in Rosé’s hands (or rather, on her feet), become a symbol of fashion-driven adrenaline. Their sleek, curved silhouette follows the lines of race cars, while the silver chrome makes them stand out from any angle — whether in a hall or on the street. This is footwear that doesn’t ask for attention. It takes it.
Rosé in front of the camera isn’t just posing — she’s throwing down a challenge. A blend of a soft gaze and daring energy, femininity and speed, shine and industrial grit. It’s in this contrast that the magic of the campaign comes alive: fashion unafraid to be loud.
The Metallic Speedcat is not just a sneaker for strolling around the city. It’s an invitation to live life at full speed, to shine without hesitation, even if the world around you is painted in shades of grey.
And judging by the way Rosé strides across this “auto-museum runway,” one thing’s certain: the fashion of the future will be exactly this — bold, brilliant, and with a faint scent of gasoline.
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