Kylie Jenner knows how to step into a frame and immediately capture attention. This time, the star and entrepreneur is the face of the Khy x HYDRA campaign — a capsule collection where clean, structured lines meet effortless movement. In taupe-toned coats and cropped silhouettes, Kylie embodies both strength and mystery.
Kylie Jenner knows how to step into a frame and immediately capture attention. This time, the star and entrepreneur is the face of the Khy x HYDRA campaign — a capsule collection where clean, structured lines meet effortless movement. In taupe-toned coats and cropped silhouettes, Kylie embodies both strength and mystery.
Particularly striking is the image of Jenner holding a sleek black cat in her hands, as if it were her stage partner. This symbolic detail only amplifies the aura of intrigue and confidence that surrounds the campaign.
The capsule includes just five pieces, but each is a true wardrobe cornerstone:
Relaxed Trench Coat — a loose-fitting trench that adjusts easily to the figure with a belt.
Cropped Parka — a shortened parka designed for layering.
Short Trench — a versatile trench that can be worn fitted or relaxed.
Button Front Maxi Skirt — a long skirt that emphasizes elegance.
Structured Mini Skirt — a mini skirt suitable for both day and night.
These pieces aren’t just seasonal fashion — they’re designed to be enduring, versatile, and resilient to changing trends.
“Powerful and effortless,” Kylie describes the new pieces. HYDRA founder Anna Gloria Flores called the collection a “system of material sustainability.” Together, they’ve reimagined the classic raincoat, transforming it into a symbol of strength and flexibility — pieces that fit seamlessly into any wardrobe, at any time.
The Khy x HYDRA collection will be available exclusively on Khy.com starting September 18. Prices range from $118 to $323, and the inclusive size range spans from XXS to 4X.
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