Sabrina Carpenter x Versace: A Vacation You Can Wear

What do a luxurious pool, a golden handbag, and a global superstar have in common? The answer is Sabrina Carpenter starring in Versace’s new “La Vacanza” campaign.

What do a luxurious pool, a golden handbag, and a global superstar have in common? The answer is Sabrina Carpenter starring in Versace’s new “La Vacanza” campaign. Following the triumphant launch of the collection that lit up fashion headlines last week, Versace takes things a step further — striking a chord of freedom, style, and just the right touch of playful provocation.

Shot by the inimitable Carlijn Jacobs, Sabrina appears like she’s stepped out of an alternate old Hollywood — minus the drama, and full of empowered control over her life, her body, and her sense of style. She doesn’t perform luxury — she breathes it.

At the center of the campaign is the Versace Tag Bag, reimagined in two striking shades: brilliant gold and pool-inspired turquoise. It’s more than a color palette — it’s a whole vibe. Lightness, confidence, boldness, and the feeling that absolutely everything is possible. These are the kinds of pieces that don’t just complete a look — they define it.

“I’ve always felt powerful in Versace. This collection is freedom you can wear,” Sabrina says. And we couldn’t agree more. Because “La Vacanza” isn’t just a vacation — it’s an escape manifesto for those who know how to shine, from poolside lounging to evening soirées.

Because this isn’t about flashy luxury. It’s about inner strength, expressed through shoulder lines, the curve of a bag, the shimmer of turquoise. It’s about you — the woman who chooses when to shine, and with whom. And she shines on her own terms.