FENTY x PUMA: How Rihanna Turns Soccer into a Stylish Performance

If there’s anyone who can turn sports into a true fashion show, it’s Rihanna. Her new FENTY x PUMA collaboration is yet another proof that she knows how to merge sport with bold, urban style. This time, the singer and designer has breathed new life into the legacy of soccer gear, transforming classic sportswear into daring looks with FENTY’s unmistakable signature.

The collection pops in vibrant shades of orange, green, and silver, making a statement on the street, on the field, or even on the dance floor. The standout piece is the return of the iconic FENTY x PUMA Slide, now with a soccer-inspired twist. Two new versions take cues from the PUMA Striker sandals: cleated soles, jelly midsoles, and leather straps — one version is finished with plush faux fur and metallic accents, adding even more of Rihanna’s energy.

The collection also features the AVANTI LS-X sneakers in two colorways, inspired by the V1.11. Futuristic design, soccer-inspired graphics, and technical details — hot melts, engineered shapes — make each pair truly Rih: bold, daring, and unforgettable.

But it’s not just footwear that shines. The line includes relaxed track jackets and pants, along with Rihanna’s reimagined classic goalkeeper jersey. Accessories — silver-finished bags and scarves — add a reflective, avant-garde touch to every look. Loose streetwear silhouettes and endless styling options make this collection a dream for urban fashion lovers.

The campaign was shot by Yiskid and styled by Soki Mak. Models float in the air, playing with lightness, freedom, and movement — exactly the spirit the brand embodies. Visuals featuring Kai Isaiah Jamal and Colin Jones balance performance with poetic cool. Lightness, playfulness, freedom — everything you expect when Rihanna is behind a project.

This collaboration is the perfect example of how sport and fashion can become one. Every detail — from cleated slides to futuristic sneakers — carries Rihanna’s character: bold, daring, and absolutely unique.