Rose from BLACKPINK is the face of SKIMS' Valentine's Day collection: romance, style, and inspiration

Just in time for Valentine’s Day, SKIMS, the brand founded by Kim Kardashian, has launched its latest collection of romantic and cozy lingerie. But the true highlight of the campaign is its star: Rosé, the global superstar from BLACKPINK.

The new SKIMS collection is designed for those who want to feel confident and seductive, whether it’s for a romantic evening or a fun Galentine’s gathering. The lineup includes charming tops, elegant dresses, and delicate lingerie adorned with heart and kiss prints. This is clothing that says: “You deserve love – from yourself and others.”

For Rosé, this day is more than just a romantic holiday. “Valentine’s Day has always held a special place in my heart,” the star shares. “Maybe because it’s just a few days after my birthday, it feels like an extension of the celebration. This collection perfectly captures that feeling – it’s romantic and cute. I had an amazing time shooting this campaign, and I hope everyone who wears these pieces feels as beautiful and confident as I did.”

In the photos, Rosé literally shines: her elegance and energy highlight every detail of the collection. Her natural style and effortless charm make every piece even more desirable for fans of both the brand and BLACKPINK’s music.

Kim Kardashian also shared her excitement: “Every SKIMS campaign is designed to be iconic, and Rosé embodies that perfectly. Her sophistication and charisma are unmatched. The collection is romantic, fun, and full of personality, and Rosé captured that beautifully.”

Starting January 21, the new collection is available in the Valentine’s Day Shop. It’s a perfect chance to treat yourself to something special and celebrate love in all its glory.