Scarlett Johansson and the Magic of the Galleria for Prada

Some things become more than just accessories. They turn into symbols. For Prada, that icon has long been the Galleria bag — structured, elegant, and at the same time multifaceted, just like a woman herself.

Some things become more than just accessories. They turn into symbols. For Prada, that icon has long been the Galleria bag — structured, elegant, and at the same time multifaceted, just like a woman herself. But this year, the brand went further: behind the camera of the new campaign is Yorgos Lanthimos, a director who knows how to transform everyday life into a surreal fairy tale.

In the new short film, Lanthimos explores the theme of the fluidity of identity. And who could better embody this than Scarlett Johansson — a chameleon woman, an actress equally convincing as a superhero and as a femme fatale in arthouse cinema?

In every look, one thing remains constant beside her — the Prada Galleria bag, which becomes more than just an accessory; it is a symbol of strength, inner exploration, and personal magic.

The important thing is that Prada campaigns are no longer classic “product showcases.” Each year is a dialogue with art. Last season, director Jonathan Glazer created his mystical film with Johansson. Now, Lanthimos adds his signature touch of absurdity and metaphysics, turning the Galleria into a cult object.

The concept was developed by Miuccia Prada and Raf Simons, with Ferdinando Verderi involved in production. The result is more than a fashion video — it’s genuine arthouse cinema with elements of fashion magic.