Three Generations of Klum: Mother, Daughter, and Granddaughter in Intimissimi's Advertising Campaign

Family bonds, love, and support ultimately make us strong. And sometimes, this moment blends with the world of fashion and beauty when stars from the same family walk the runway together, proving that age doesn’t matter. This is exactly what happened in the new advertising project for lingerie brand Intimissimi.

This time, 80-year-old Heidi Klum's mother, Erna, participated in a unique photoshoot alongside her daughter and granddaughter. Alongside 51-year-old Heidi and 20-year-old Leni Klum, who posed in stylish long-sleeved tops, Erna demonstrated that grace and self-confidence don't depend on age. The supermodel's mother chose not to pose in lingerie, leaving that role for her daughter and granddaughter, but her involvement in the project became a significant moment for the whole family, overshadowing everything else.

"Three generations," Heidi wrote on her Instagram, emphasizing the importance of family values and mutual support.

But, as often happens, not everyone shares the enthusiasm for this family trio. Since Heidi and Leni began shooting for Intimissimi in 2022, they have faced criticism. In particular, 19-year-old Leni's participation in lingerie ad shoots sparked discussions. Many felt that such images could seem unethical, especially when it involves a mother and daughter. However, despite the criticism, Heidi and Leni continue working together, emphasizing that their project is not just about fashion, but also about confidence, self-expression, and acceptance.