Kate Moss and the Return of an Era: Self-Portrait's New Campaign as a Love Letter to the 2000s

Kate Moss is back in the spotlight — not just as a supermodel, but as an icon who speaks fashion in the language of generations.

Kate Moss is back in the spotlight — not just as a supermodel, but as an icon who speaks fashion in the language of generations. In the new campaign from Self-Portrait, symbolically titled Portraits Of Kate, she does more than just pose. She invites us to rediscover the aesthetic of the early 2000s, when street style was bold, glossy magazines were an essential bag accessory, and celebrities felt authentic and relatable.

The shoot took place where true urban fashion lives — by a newspaper stand and outside a typical storefront. Directed by Johnny Dufort, with styling by Kate herself, she wears burgundy vinyl shorts, a black knit top, and accessories that instantly transport us to the golden age of street chic. In one shot, Moss is buying snacks and drinks — and between her manicured fingers appears a printed magazine. Yes, Kate still reads paper. With this simple gesture, she reminds us that glamour is more than just pages — it’s a state of mind.

This campaign isn’t just an ad. It’s a silent film where every frame is soaked in nostalgia for a time when style was sincere, photos slightly grainy, and being fashionable meant being yourself. There’s no pretense here. Just the city, the sun, Kate, and a light touch of irony. And a reminder: don’t be afraid to be simple. There’s strength in your everyday life.

Self-Portrait skillfully captures the desires of the modern woman: to look natural yet striking. That’s why the campaign also features shots of Kate in a khaki shirt and black leggings. A look not for the runway but for real life — comfortable, clear, and confident. Just how we want to feel every morning: effortless, but with an inner style you can’t hide.

All this makes Kate Moss more than a model once again. She’s a symbol of a time coming back. And while Pinterest keeps her archival photos alive, Self-Portrait creates new, equally iconic images. Because a true icon never ages. She just changes the scenery.