Kendall Jenner Is Back in Action: How She's Turning Up the Heat on Summer with FWRD

When Kendall Jenner returns, it’s not just news — it’s a trend. This summer, she’s once again reminding everyone why she’s considered a style icon of the new generation. Returning as the creative director for FWRD, Kendall has unveiled a campaign that smells like sunshine, prairie dust, and a hint of playful rebellion.

When Kendall Jenner returns, it’s not just news — it’s a trend. This summer, she’s once again reminding everyone why she’s considered a style icon of the new generation. Returning as the creative director for FWRD, Kendall has unveiled a campaign that smells like sunshine, prairie dust, and a hint of playful rebellion.

The new summer drop edit is a blend of the wild west and high fashion runways. Jenner draws inspiration from a modern take on American classics — everything from cowboy jackets to crochet bikinis. Seriously, who else can pull off a knitted crop top paired with chunky boots and still look like an Instagram goddess?

The campaign’s photographer is Cass Bird, a favorite in the fashion world, while styling was handled by Malina Joseph Gilchrist — and this isn’t just a collection of beautiful shots, it’s a visual diary of a confident woman living life on her own terms.

Kendall doesn’t just try on looks — she sets the standard for how a woman who asks no one’s permission to be herself should look. In a world where feminine energy is growing louder, this fashion speaks with a voice that’s bold and free.

Whether you’re on a ranch or on a rooftop downtown, this collection is made for you — for the woman who’s unafraid to be daring, tender, and truly authentic.