Ariana Grande Works Her Magic: r.e.m. beauty Unveils "Wicked"-Inspired Collection

If you’ve ever dreamed of feeling like a witch — not a scary one, but an enchanting one — Ariana Grande has heard you. Her cosmetic brand r.e.m. beauty has launched a new collection inspired by the film Wicked, and it’s already working wonders in the beauty world.

If you’ve ever dreamed of feeling like a witch — not a scary one, but an enchanting one — Ariana Grande has heard you. Her cosmetic brand r.e.m. beauty has launched a new collection inspired by the film Wicked, and it’s already working wonders in the beauty world.

This line isn’t just a collaboration; it’s a full-on beauty phenomenon.
Within the first three hours of its launch on October 1, the collection brought in $1 million in sales. By October 5, the products were already available at Ulta Beauty, and they’ll reach Sephora this coming Sunday.

“We’ve surpassed last year’s results by 100%,” proudly stated Andre Branch, CEO of r.e.m. beauty. And honestly, it’s no surprise — this new collection is pure magic.

The central concept of the collection is the duality of light and dark, inspired by the heroines of Wicked: Glinda, the sparkling good witch, and Elphaba, the mysterious green-skinned witch.
Every product reflects their style — from the shades to the packaging.

The Glinda line is for those who love glow, lightness, and soft radiance. It features shimmering highlighters, glosses, and pastel tones that create an “inner light” effect.

The Elphaba line is a manifesto of courage and individuality: deep emerald, plum, and graphite eyeshadow shades, bold lipsticks, and matte textures. It’s makeup for women who aren’t afraid to be “a little witchy.”

The collection includes eye masks and patches, lip kits, eyeshadow palettes, and skincare products. Prices range from $20 to $65, making the collection accessible while still feeling premium.

Every product is crafted with r.e.m. beauty’s signature attention to detail — minimalist yet imaginative. It’s cosmetics you want not only to use but also to collect.

This collaboration isn’t just a marketing move tied to the film’s release. It’s a moment where fashion, film, and the beauty industry come together to create something bigger: the image of a woman who controls her reality like magic.
And if you think about it, Ariana Grande is doing with the beauty industry exactly what her heroine in Wicked does in the film — transforming the world around her into something enchanting.