Cou Cou Intimates and Lila Moss: A New Era of At-Home Rituals Begins Here

If winter is the season for cozy moments, hot cocoa, and quiet evenings at home, Cou Cou Intimates has just created the perfect look for all of it. And, of course, the face of the campaign is Lila Moss, the new icon of British ease and soft chic.

Shot by photographer Adam Peter Johnson in London, the campaign transports us to a calm morning before the holidays: soft light, effortless ease, and the feeling of “I just woke up — and I already look beautiful.”

It’s an aesthetic that blends French girl-next-door charm with British understated intellect. Imagine Jane Birkin celebrating Christmas — that’s exactly the note echoed in this new collection.

The star of the campaign is Cou Cou Intimates’ first official pajama set.
And it’s clearly designed for more than just nighttime.

This is one of those cases where loungewear becomes a full-fledged wardrobe staple — so comfortable and stylish that you’ll want to wear it all day:

100% organic cotton that gently hugs the skin;
clean lines and minimalist cuts — modern classics that never go out of style;
a sense of freedom that’s hard to resist.

Cou Cou once again blurs the line between intimate and everyday — and that’s the magic of the brand.

Cou Cou Intimates is quickly cementing its name among those who know how to choose high-quality, confident lingerie. After the New York pop-up, where the line stretched around the block, it was clear: the brand is no longer just a trend; it’s the new standard.

The brand is already favored by Zoe Kravitz, Hailey Bieber, and other women for whom comfort is not a compromise but a style.