Emma Stone and the Magic of the Journey: Louis Vuitton's Fall–Winter 2025 Campaign

What do a Parisian train station, a dreamlike film, and the perfect handbag have in common? They all converge in Louis Vuitton’s newest campaign, starring Emma Stone and HoYeon Jung, under the creative vision of Nicolas Ghesquière. More than a fashion narrative, it’s a cinematic voyage — full of style, emotion, and contemporary spirit.

What do a Parisian train station, a dreamlike film, and the perfect handbag have in common? They all converge in Louis Vuitton’s newest campaign, starring Emma Stone and HoYeon Jung, under the creative vision of Nicolas Ghesquière. More than a fashion narrative, it’s a cinematic voyage — full of style, emotion, and contemporary spirit.

The setting: Gare du Nord, Paris’s iconic train station. Beneath its grand iron arches, the campaign’s heroines pause in a moment of before. Before the train. Before change. Before a new chapter. Ghesquière transforms this anticipation into visual poetry — a touch of melancholy, a sense of possibility, and quiet elegance.

Captured through the lens of Ethan James Green, the mood is delicate, almost cinematic. And no wonder: Emma Stone, known for La La Land and Poor Things, exudes her signature magnetic restraint. Beside her, HoYeon Jung, the breakout star of Squid Game, brings a refined, modern intensity.

At the heart of the campaign is the new Express bag — a revival of the 1930s Speedy, now reimagined in grained leather and velvety calfskin. It features classic Monogram handles, a gold-tone padlock, and a double zipper. Inside, jacquard lining carries the Maison’s signature pattern.

This is a bag made for travel — even if that journey is just through the streets of your favorite city. It speaks of taste, presence, and the art of choosing pieces that tell your personal story.

Digital pre-orders begin July 25, available both online and in select boutiques. The global launch follows on August 1, with a dedicated leather goods campaign coming in October.