H&M: 20 Years of Iconic Collaborations - The Return of Fashion Icons

Fashion is not just clothing; it's an art form that can create memories and convey emotions.

Fashion is not just clothing; it's an art form that can create memories and convey emotions. This month, H&M is celebrating a special milestone: 20 years since the start of its unique collaborations with famous designers. This journey began with a high-profile collaboration with Karl Lagerfeld and continued with meetings with legends like Viktor & Rolf, Versace, and Moschino.

Now, H&M is choosing to return to its roots and revive the most iconic models from its archives. This is not only a tribute to the past but also a step toward a sustainable future. The brand is collaborating with platforms for selling pre-loved items, such as Sellby, as well as with numerous global vintage retailers. This not only extends the life of these famous pieces but also makes them accessible to a new audience who can enjoy these fashion masterpieces.

As part of the anniversary collection, H&M will be re-releasing some of its most popular models, including stunning tutu dresses, stylish jackets, and oversized t-shirts. These coveted pieces will be available in seven flagship stores around the globe — in Paris, London, New York, and other fashion capitals. For those who prefer online shopping, the collection will be available on HM.com starting October 31st.

What inspires H&M to take such an innovative approach? As the brand’s creative director, Jörgen Andersson, notes, the main goal is to give fashion fans a second chance to enjoy unforgettable collections. "By working with pre-loved pieces, we bring these collections back to fashion fans, allowing them to love them again and introducing iconic fashion moments from H&M and the world’s top designers to a new generation," he says.