Not Just Faces: How Miu Miu Is Rewriting the Code of Femininity

What does femininity mean in 2025? It’s not a cliché or a pastel haze. It’s the courage to be yourself — in every light, tone, and movement. That’s exactly what Miu Miu’s new campaign is about.

In the brand’s autumn-winter campaign titled Feminities, seven women speak their own languages, yet sound in harmony. Kylie Jenner — confident and sharp like a cultural scalpel. Lou Doillon — free and honest like an uncensored diary. Rila Fukushima, Towa Bird, Myha’la Herrold, Yura Romaniuk, Cortizia Starr — they are not just “models” of an image, but co-creators of its meaning.

This shoot isn’t about trends. It’s about a mood. About the inner feeling when you put on not just a dress, but your choice.

Miu Miu’s autumn-winter 2025 collection features satin dresses and midi skirts, straight-legged trousers with character, sporty silhouettes in soft wool. The colors range from dreamy powder pink to bold turquoise. Everything hints at a dialogue: between comfort and statement, between body and style, between strength and softness.

The campaign’s name is plural for a reason. Because femininity isn’t one thing. It has a million voices, forms, and expressions. It can be sneakers, classic trousers, an outfit that recalls school days, or evening silk.

And most importantly — it’s alive. It doesn’t have to be comfortable or easy to understand. It’s yours.

We don’t see an ideal. We see freedom. The right to be not only beautiful but real. Not only desired but heard. This campaign is a reminder: femininity isn’t about how you look. It’s about how you feel in it.